Case Study: Couch Potato Lounges - Streamlining Theatre Bookings with a Web App & CRM

Client Background:

Company Name: Couch Potato Lounges

Client: Couch Potato Lounges

Project Duration: 3 Months (Ongoing)

Link: couchpotatolounges.com

Executive Summary:

Couch Potato Lounges, a luxury service provider offering private theatres for events, partnered with us to digitize and streamline their booking processes. They needed a seamless web app for customer bookings and an efficient CRM to manage theatre operations, staff, and event-specific services like decorations, cakes, and roses.

Challenge:

The client faced challenges in managing manual bookings and organizing staff and event-specific services. The goal was to build a system that simplified customer bookings while also providing robust internal management of multiple private theatres and event customization options.

Solution:

Web Application for Bookings:

  • User-Friendly Booking Portal: Developed an intuitive, responsive web app for customers to book private theatres, select event options, and customize their experience with add-ons like cakes, roses, and decorations.
  • Real-Time Availability: Integrated a real-time calendar and seating management to allow users to see availability and reserve theatres effortlessly.
  • Secure Payments: Implemented secure payment gateways to process bookings efficiently and safely.

CRM System for Internal Management:

  • Booking and Event Management: Created a centralized dashboard for staff to manage bookings, track event details, and coordinate necessary arrangements such as decorations, cakes, and additional services.
  • Staff and Resource Scheduling: Implemented tools to manage staff scheduling efficiently, ensuring smooth operation of events and theatre management.
  • Theatre Customization Management: Added features to manage custom orders like decorations, roses, and event themes, enabling staff to track and fulfill customer requirements.
  • Customer Relationship Management: Developed tools to track customer history, feedback, and preferences, helping Couch Potato Lounges deliver personalized experiences.

Technologies Utilized:

  • Frontend Development: React (TypeScript)
  • Backend Development: Node.js
  • Database: PostgreSQL
  • Cloud Hosting: AWS (Amazon S3, EC2)
  • CRM Platform: Custom-built with integrated features for theatre, booking, and staff management
  • Payment Gateway: CC Avenue for secure transaction processing

Results:

The web app and CRM have streamlined the booking process, reducing manual interventions and increasing overall efficiency. Customers now enjoy a seamless online booking experience, complete with customization options and secure payment processing, while Couch Potato Lounges manages resources and event-specific requests with ease.

Conclusion:

By developing a robust web app and CRM solution, we have enabled Couch Potato Lounges to manage their operations more effectively while offering their clients an enhanced, streamlined booking experience. Our ongoing collaboration continues to innovate their service offerings, ensuring that both operational needs and customer expectations are exceeded.